A masterpiece perfected by time-honed expertise Years of commitment to innovation can't be imitated overnight. The world-leading OLED's uniquely tailored alpha chipset elevates the viewing experience to new heights.
The World's No.1 11 years later, still on top Our reign as the world's favourite OLED continues.
alpha 8 AI Processor Definitive intelligence at its core The alpha 8 AI Processor chip redefines OLED with refinements that add transformative yet lifelike detail.
Intelligence that refines the OLED experience
AI Customisation Syncs with how you watch
A picture tailored to your taste Select your favourite images, and AI Picture Wizard creates a picture tailored exactly to your unique taste from 85 million possibilities, then saves it to your profile.
Intelligence that's bright in any light Come day or night, Brightness Control detects the light in your space and balances the picture accordingly for crisp and clear visuals.
AI Picture Pro Insane realism with authentic charm
AI Super Upscaling AI fine-tunes the resolution After recognising the content, AI Noise Reduction and AI Super Resolution work to elevate the scene to a new level of realism.
AI Sound Pro Hear every detail of the soundscape
Endless contrast creates infinite impact Scenes burst boldly into life where the darkest shadows and brightest lights intertwine.
100% Colour Fidelity & Volume Scenes shine with lifelike colours 100% colour volume boosts rich hues, while 100% colour fidelity preserves shades without distortion.
Boost the longevity of your OLED Relax more and enjoy more with integrated panel care that keeps your screen like new for longer.
Slimeline Design Clean lines create a slick impression
As close as it gets Incredibly slim lines keep your attention on the whole screen with no distractions while blending beautifully with your home interiors.
Vast Size Range Sized to fit every life Discover a size for every space and taste with a lineup ranging from 48" to 77".
webOS 24 Make your TV experience yours Experience TV that's made for you with My Profile, AI Picture Wizard, AI Concierge, and Quick Cards.
Tune into cinematic marvels and arcade fun
Dolby Vision & FILMMAKER Mode Authentic movie scenes burst into life Transform movie night. Dolby Vision's ultra-vivid picture comes together with the support of FILMMAKER MODE™ to preserve the director's intention, optimising the picture quality while ensuring no distortion or over-processing.
Dolby Atmos Enticing soundscapes surround you Hear action surround you with Dolby Atmos's unparalleled clarity, intricate detail, and spatial depth.
Director-approved for advanced processing
Ultimate Gaming Where fast action never stutters Gear up for victory with AMD FreeSync Premium, G-SYNC compatibility, 120Hz Mode, and VRR.
Controls right where you need them Don't pause to use Game Optimizer and Game Dashboard.
Access to all your favourite games Thousands of gaming universes right at your fingertips. Explore an epic library of cloud gaming titles and stream them immediately without ever wasting play time on downloads or updates.
