Uncover hidden details with the XR Backlight Master Drive. This clever algorithm controls thousands of Mini LEDs with absolute precision, so you'll see deep blacks and stunning highlights that feel real. It also naturally lowers the TVs power consumption.
Acoustic Multi-Audio
Hear every piece of the action as this technology turns the screen into a speaker, just like a cinema screen. This immersive feature puts what you see and hear in perfect alignment.
Immersive Movie Experience
This TV supports IMAX Enhanced titles, Dolby Vision, Dolby Atmos, and DTS:X meaning you'll get that cinema experience in the comfort of your own room.
Great for Gamers
Enjoy responsive gameplay with 4K @ 120fps, Variable Refresh Rate (VRR), and ALLM in HDMI 2.1. Stream games remotely from your PS5 and optimise HDR settings with Auto HDR Tone Mapping.
Google TV Access over 10,000 apps and games and even go hands-free with Voice Search! Apple AirPlay 2 and Chromecast built-in allow you to watch content from your smartphone on the big screen.
XR Processor XR Clear Image uses zone division and dynamic frame analysis to minimise noise within a picture, so you can enjoy all your favourite movies without distractions. Whether you're watching an action movie or a nature documentary, our expansive XR Triluminos Pro colour palette reproduces the subtle differences in shade, saturation, and hue that you'd see in real-life. XR Motion Clarity keeps sports and action scenes smooth and clear.
Soundbar Audio Turn your home into a BRAVIA Theatre! Sony soundbars with 360 Spatial Sound Mapping create phantom speakers around you in a cinematic layout; Acoustic Center Sync delivers immersive audio-visual alignment.
Eco Dashboard Made with the environment (and your energy bills) in mind, our new Eco Dashboard puts all your energy settings in one place when needed. Overall, you could save up to £395 on your energy bills. The packaging is smaller and lighter to reduce C02 emissions.
SONY PICTURES CORE APP When you buy this TV, you are invited to redeem 10 movies worth £139.90 in the SONY PICTURES CORE app, and 24 months of streaming. Featuring IMAX® Enhanced and Dolby Atmos® titles, there's no better way to see just how incredible movies are on the BRAVIA 7.
Voice Zoom 3 The Sony BRAVIA 7 uses AI (Artificial Intelligence) machine learning to make dialogue and commentary easier to understand, so even faraway or muffled voices are crystal-clear. This feature even works when connecting one of our latest soundbars to your home theatre set-up.
